T-post® is the world’s first wearable magazine, or a story driven clothing brand, whichever you prefer.
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ALL ABOUT T-POST
More About T-Post
T-POST® – THE WORLD’S FIRST WEARABLE MAGAZINE
T-post® is unlike anything else out there. Imagine a magazine you don’t just read—you wear it. Each month, our subscribers receive a one-of-a-kind shirt, designed around a story printed inside. The result? Clothing that carries both meaning and style.
COLLABORATIONS THAT PUSH US FORWARD
From Alife and Staple to TEDx and RMH, our collaborations keep us evolving—bringing new perspectives to the fusion of storytelling and design.
THE MONTHLY SHIRT
Every drop is created in a strictly limited edition. The inside carries a story—an interview, a reflection, a snapshot of life today—while the outside design is our visual response to that story.
OUR ROOTS
We come from Umeå, Sweden—a small town close to the Arctic Circle where humility meets creativity, and nature fuels innovation.
THE STORIES WE TELL
Our topics range wide: a chat with legendary figures like Ricky Powell or Eric HAZE, or essays about culture, nature, and the pace of modern life. Each piece offers a chance to pause and reflect in a world that rarely slows down.
THE BEGINNING
In 2004, founder Peter Lundgren asked: what if a magazine could be reinvented by fusing it with clothing? That idea grew from 5 test subscribers to an audience across 90+ countries today. Media like The Wall Street Journal and TIME Magazine have called T-post® “reinventing the magazine” and “awesome.”
REAL LIMITED EDITION
We keep T-post® exclusive, limiting it to 3,000 active subscribers at any given time. If we’re full, you’ll have to wait until someone drops off before joining in.
COLLABORATIONS THAT PUSH US FORWARD
From Alife and Staple to TEDx and RMH, our collaborations keep us evolving—bringing new perspectives to the fusion of storytelling and design.